January 20, 2022
Aura Color Stories
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A stunning range of color characteristics come to life in this sophisticated collection of 240 colors, available exclusively in Aura® Interior paints.
With its accentuated response to light and multi-pigment formulation, Aura® Color Stories® is truly unique. Fortified by way of Aura–a premium paint synonymous with unsurpassed surface smoothness and rich, true color–this color collection offers a wide range of hues, from saturated and bold to soft pales and
From sampling colors on the wall to a completely finished room, see Aura Color Stories come to life.
A Heightened Color Aesthetic
Each of the 240 colors of Aura Color Stories is influenced by the light in a room, highlighting subtle undertones and color characteristics.This intriguing collection’s precise color formulation includes:
- The omission of black or gray colorants, resulting in a more nuanced approach to color creation
- A multi-pigment formula–traditional methods use 2-3 pigments; Aura Color Stories elevates color with a blend of approximately 5-7 pigments in each color
- Exclusive availability in Aura, one of Benjamin Moore’s most premium brands
AURA® Color Stories®
The 240 colors of AURA Color Stories exhibit an accentuated response to different lighting conditions-and are only available in AURA® interior paints.
An Evocative Storyteller
Every Aura Color Stories color tells a unique tale that evokes emotion and feeling through color. Intuition CSP-610, seen here, inspires with its own story: A soft infusion of blue that feels just right, like a bird’s egg or a spring wildflower.Aura Color Stories is a collection for the color curious; it’s for those who appreciate the subjectivity of color, and all the nuances and variations therein.
Rich Color That Stays True Over Time
Aura’s proprietary Color Lock® technology enhances Aura Color Stories further: With its ability to microscopically bond color pigments to dry paint film, color doesn’t fade, even after repeated washing. Other premium quality performance attributes of Aura Interior paint include…- Brilliant, everlasting color
- Rich, thick paint that provides a beautiful, smooth finish
- Extreme hide to cover dark colors and imperfections
- Zero VOC
Pretty Meets Practical
Aura Color Stories, available in Aura Interior paints, pushes boundaries when it comes to defining color. But it also delivers everyday practicality too.Many people mistakenly think that a higher sheen level–like satin–is the only solution for dealing with humidity in bathrooms.
Good news for the busiest rooms in your home: You can access the unique, nuanced color of Aura Color Stories in a luxurious matte finish with Aura Bath & Spa paint. From repelling moisture to maintaining color integrity, this pairing delivers both style and substance to bathrooms.
Visit Paintpourri at 324 Mountain Ave in Hackettstown, NJ or call at (908)-852-0704 to speak with a paint expert. You can also order online at www.paintpourri.com and your order will be ready for pickup within 30 minutes. Paintpourri is a Benjamin Moore paint dealer specializing in quality interior and exterior paint coatings since 1980.
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